Discover South Korea

The vibrant capital combines the historic Gyeongbokgung Palace and traditional hanok neighborhoods like Bukchon with futuristic districts like Gangnam and Myeongdong. Between palace guard ceremonies, endless street food and cutting-edge technology, Seoul showcases a fascinating contrast between tradition and the future.

Known as the "museum without walls," Gyeongju was once the capital of the Silla Kingdom and is home to numerous UNESCO-protected temples, burial mounds and the famous Bulguksa Temple. The well-preserved historic sites offer deep insight into over a thousand years of Korean history.

South Korea has become a global hub for pop culture, with K-pop concerts, themed cafés from famous idol groups, and the entertainment district of Hongdae full of live music and street art. Fans from around the world travel specifically to visit agency buildings, themed shops and fan meetings.

From spicy kimchi to sizzling Korean BBQ to street food classics like tteokbokki at the night markets of Myeongdong, Korean cuisine offers an incredible variety of flavors. The traditional fermentation culture and the sociable grill restaurants significantly shape everyday culinary life in the country.

Direct flights from Zurich to Seoul are offered by Korean Air, among others, with a flight time of about 11 hours. Swiss nationals do not need a visa for tourist stays of up to 90 days.

The official language is Korean. In Seoul and tourist centers, English is increasingly well understood, especially among younger people and in modern shops, while it can be more challenging elsewhere.

The South Korean won (KRW) is the official currency. Card payment and contactless payment systems are customary almost everywhere, so cash is rarely needed in everyday life.

South Korea sits in the mid-range price bracket for Asia: public transport and street food are very affordable, while hotels in Seoul and some modern experiences can reach price levels similar to Switzerland.